AltRider Made in the USA

With American manufactured parts, AltRider is unique in the motorcycle industry. To celebrate & showcase this feature I created a modified AltRider logo. With a bold red, white, and blue, its use of color it is unmistakably American.

The stars look great for large scale use, but as the logo is scaled down the detail in the stars is lost. A separate version of the logo was created for small scale use with less detail in the stars.

Made in the USA for small scale use:

Adventure Design + Research

This sub-brand is used for concept projects.

The ADR logo is easily identifiable as a sub-brand of AltRider.

10-Year Anniversary

To celebrate ten years of sales and the impact AltRider has had on the industry. The mark is designed to be used with the slug or without.

SYNCH

SYNCH (SINGK) is another sub-brand for AltRider and is a premium line of waterproof soft luggage for motorcycles. The word is a combination of Simple and Cinch using diacritics to indicate pronunciation.