Adventure Design + Research

This sub-brand is used for concept projects.

The ADR logo is easily identifiable as a sub-brand of AltRider.

ADR and AltRider logo

SYNCH

SYNCH (SINGK) is another sub-brand for AltRider and is a premium line of waterproof soft luggage for motorcycles. The word is a combination of Simple and Cinch using diacritics to indicate pronunciation.