The DualControl Brake System by AltRider is a specialized add-on part to make braking over terrain easier and quicker. Although most brake pedals have a single-positioned small footprint, most riders substantially change foot positioning as they switch between standing and sitting. If your foot is not already situated correctly on the rear brake pedal, you are now potentially doubling reaction time and distance to apply the rear breaks.

I developed a large poster to quickly illustrate the unique benefit of the DualControl Brake System. At the time of product launch, most riders didn’t know about the product or why it would benefit them. With a clear and concise message, riders who are within the target audience can visualize the benefit.  The poster was distributed to retailers to be displayed near the point of sale.

Take a look at the design process for the DualControl Brake System logo.